Name of Publication
Great (Lakes Bay) Moms

Demographics
Great Lakes Bay Region (residents, and visitors)
Anyone caring for a child (parents, grandparents, older siblings, etc)
Age range of 15-75 years old

Our readers are primarily mothers, with young children, looking for advice on parenthood.  At greatlakesbaymoms.com, our readers will be able to find a complete listing of directories and reviews of businesses within the region, an easy to follow family-friendly event calendar, articles written by moms, for moms, and a public forum to build connections, and relationships with like-minded people in the area.

Publication Type
Great (Lakes Bay) Moms is a website, updated daily.  The four main facets of the site include:

  • Local directories
  • Event calendar
  • Content/articles

WWW Home Page
www.GreatLakesBayMoms.com

Target Audience
Great (Lakes Bay) Moms’ mission is to make great moms, even greater.  This site is intended to be a “one-stop shop” for families within the Great Lakes Bay Region, looking for advice on all aspects of raising children.

The site will initially focus on five main categories: Learn, Eat, Life, Town and Tips.  Each category will contain relevant articles, events, and advertisements, to help parents find the information they are seeking.

A large directory and inclusive event calendar will make it easy for parents to find exactly what they are looking for, if they are not coming to read the new weekly articles.  The directory will include such information as pediatricians, OB-GYNs, kid-friendly museums, dance studios, athletic classes, places to host kids’ parties, and more.

Editorial Profile, Description, and Calendar
Although localized parenting websites exist in many other cities within the United States, one does not currently exist within the Great Lakes Bay Region. Great (Lakes Bay) Moms will fill this void, by locating everything parenting-related within our region, in one place on the web.  Daily article updates, and “Great Moms’ Daily Picks” will hold our readers attention, and keep them coming back for more helpful parenting suggestions.  Additionally, our complete listing of directories, and events, will save child caretakers countless hours worth of research.  Great (Lakes Bay) Moms also holds a public presence, as we both attend, and organize local events in all three counties in our region.  Some events that Great (Lakes Bay) Moms organizes are play dates for parents and children, and Mom’s Night Out.  Our team of writers, designers, and mothers, are confident that Great (Lakes Bay) Moms will become the most frequented go-to website for parents within our region.

Advertising Pricing

Graphical ads Homepage
Top banner (728×90) – $85/month
Post it (side ad, 300×250) – $50/month

Featured Article written by Great (Lakes Bay) Moms – $100/article
Featured Article written by Business – $50/article

Featured directory listing – $30/month
Featured homepage listing – $100/month

Your Event as our Daily Pick (exclusive all counties) – $20/day
Newsletter – Letterboard – $50/month (4 Newsletters per month)
Sponsorship of Great (Lakes Bay) Moms event
Giveaway minimum – $100 service/product

*These prices are subject to change, as they are currently offered as launch prices.
*Ad Design Fee – $35

Graphical Ads
Advertisers will be able to choose from a variety of advertising packages.  Graphical ad space will be available on the tops, and sides of each page, and can be purchased in one-month increments.  Graphical ads will rotate as pages are refreshed, therefore featuring multiple advertisers at once.

Content-Only Ads
Content-only ads will feature advertisers in articles on the most relevant page.  The advertiser can provide information, or will be contacted with questions, and a Great (Lakes Bay) Moms reporter will write a 350-500 word article about the business, event, or product.  All content-only ads will be featured on the site for one week, before being archived; they will never be removed from the website.

Featured Directory/Homepage Listing
Great (Lakes Bay) Moms is proud to have a complete listing of directories within the Great Lakes Bay Region that are relevant to parenthood.  Although payment is not required to be listed in the directory, advertisers can purchase a “featured directory listing,” which will place them, or their business, at the top of the directory under which they are currently located.  Because multiple people, or businesses, will purchase these featured directory listings, they will appear on the website as first-come, first-served; those who purchase a featured directory listing first, will be first on the list for the category with which they belong.  The number of featured directory listings depends on the total number of directories within each category.

Similar to featured directory listings, featured homepage listings will appear right below the region map, and will not require scrolling to view.  These are also awarded on a first-come, first-served basis.

Ad Deadlines
Advertisements on the site will be updated the first Monday of every month.   To secure a spot on the website, ads should be submitted via email to info@greatlakesbaymoms.com by the last Monday of the month.

Payment and Ordering Options
Contact Rochelle at Innovative Media & Design by phone, at 989.402.1199, or by email, at info@greatlakesbaymoms.com.

Publishing Company
Innovative Media & Design, 914 Washington Avenue, Bay City, MI 48708